Visualize, discover, and act on your marketing data by creating Insightly data feed metrics.
- Connecting PowerMetrics to your Insightly data
- Creating Insightly data feed metrics
- Next steps – Interacting with your data
Connecting PowerMetrics to your Insightly data
When connecting PowerMetrics to your Insightly data, you'll be asked to enter your Insightly API Key.
Finding your Insightly API Key
- Log in to your Insightly account.
- Click on your profile picture and select User Settings.
- Copy and save your API key.
Creating Insightly data feed metrics
When you create Insightly data feed metrics, you:
- Connect to your Insightly account and add a data feed.
- Refine the data in the data feed editor.
- Configure your metric.
Connecting to your Insightly account and adding a data feed
Every metric needs a data feed. As you create metrics, you’ll either create a new data feed or select one from your list of existing data feeds. Learn more about data feeds.
To create a new data feed for your metric:
- In the left navigation sidebar click the + button beside Metrics and select See all services.
- On the Where is your data? page, under Data Feed Services, select Insightly.
- Click +New data feed > Select Insightly data.
- Select a pre-built data source from the left section of the Choose a pre-built or custom connection page or click +Create a custom Insightly data source.
- At Query URL, edit the query to return the data you're looking for. Refer to the Insightly API documentation for assistance.
- Expand Authentication (OAuth, 2-Step, X-WSSE, or Basic).
- At Type, select Basic HTTP Authentication.
- At Username, enter your Insightly API Key.
- At Password, leave the field blank.
- Click Get data.
- Ensure this is the data you’re looking for. Then, click Continue. Next step - refine the data in the data feed editor.
To use an existing data feed for your metric:
- In the left navigation sidebar, click Data Feeds.
- In your list of Data Feeds, select the one you want to use for your metric.
- Click the Metrics tab in the right-side pane.
- Click +Add metric and proceed to Configuring your metric.
Refining data in the data feed editor
You’ve arrived in the data feed editor where you can choose to either accept the automatic settings or make changes.
If you’re happy with the automatic settings:
- Click Save data feed and proceed to Configuring your metric.
If you want to make changes:
- Insightly returns data in a JSON format. The method for refining and editing JSON source data is slightly different than when dealing with source data that’s already in a tabular format. Learn how to refine and edit JSON source data feeds.
- Some common adjustments include changing the data format or names for columns, updating the data feed name, and combining columns using formulas - there are many customization options available.
- If you want to adjust the original query, click the tile under Data service.
- When you’re finished editing the data feed, click Save data feed and proceed to Configuring your metric.
Note: After you’re finished creating a metric with this data feed, you can return to it and use it to make more data feed metrics. In the left navigation sidebar, click Data Feeds. Select the desired data feed from the list and click +Add metric.
Configuring your metric
When you configure a data feed metric, you select the measure and dimensions from the data feed to include in the metric and choose settings that determine how the data will be visualized. Go here for detailed instructions on configuring your metric.
Next steps – Interacting with your data
Now that you're connected and have some metrics, it's time to start learning from your data and tracking your progress.
Here are a few suggestions for interacting with your data:
- View your data from multiple perspectives in the metric overview page.
- Organize your account by certifying metrics and applying asset tags to metrics, dashboards, and data feeds.
- Investigate and analyze your data in Explorer.
- Get contextual answers to your questions with the PowerMetrics AI Assistant.
- Gather your metrics onto dashboards and share them with your colleagues.
- Add goals to your metrics to help track their progress.