Visualize, discover, and act on your website landing page data by creating Unbounce data feed metrics.
Overview
| Data Source Type: | REST/URL |
| Authentication: |
Unbounce API Key |
| Response Format: | JSON |
| Sample Query: | https://api.unbounce.com/accounts |
| API Documentation: | Unbounce API docs |
Creating Unbounce data feed metrics
When you create Unbounce data feed metrics, you:
- Connect to your Unbounce account and add a data feed.
- Refine the data in the data feed editor.
- Configure your metric.
Connecting to your Unbounce account and adding a data feed
When connecting Klipfolio to your Unbounce data, you'll be asked to enter your Unbounce API Key. Depending on the query, you may also need to enter your Unbounce Page ID.
To find your Unbounce API Key:
You can request access to the Unbounce API by filling out and submitting this form. Once they've enabled API access for your account, you'll need to create an API key. You can create and access API keys on your Unbounce Account Management screen.
To find your Unbounce Page ID
- Go to the list of your published landing pages in your Unbounce account, and choose a landing page.
- On the information page of your landing page, navigate up to the URL, and copy your Page ID. It's the last series of digits at the end of the URL, as shown in the example below.

Every metric needs a data feed. As you create metrics, you’ll either create a new data feed or select one from your list of existing data feeds. Learn more about data feeds.
To create a new data feed for your metric:
- In the left navigation sidebar click the + button beside Metrics and select See all services.
- On the Where is your data? page, under Data Feed Services, select Unbounce.
- Click +New data feed > Select Unbounce data.
- Select a pre-built data source from the left section of the Choose a pre-built or custom connection page or click +Create a custom Unbounce data source.
- In the Query URL field, replace <yourPageID> with your Unbounce Page ID. Optionally, continue editing the Query URL to return the data you need. Refer to the Unbounce API documentation for assistance.
- Expand Authentication (OAuth, 2-Step, X-WSSE, or Basic) and, under Type, select Basic HTTP Authentication.
- At Username, enter your Unbounce API Key.
- At Password, leave the field blank.
- Click Get data.
- Ensure this is the data you’re looking for. Then, click Continue. Next step - refine the data in the data feed editor.
To use an existing data feed for your metric:
- In the left navigation sidebar, click Data Feeds.
- In your list of Data Feeds, select the one you want to use for your metric.
- Click the Metrics tab in the right-side pane.
- Click +Add metric and proceed to Configuring your metric.
Refining data in the data feed editor
You’ve arrived in the data feed editor where you can choose to either accept the automatic settings or make changes.
If you’re happy with the automatic settings:
- Click Save data feed and proceed to Configuring your metric.
If you want to make changes:
- Unbounce returns data in a JSON format. The method for refining and editing JSON source data is slightly different than when dealing with source data that’s already in a tabular format. Learn how to refine and edit JSON source data feeds.
- Some common adjustments include changing the data format or names for columns, updating the data feed name, and combining columns using formulas - there are many customization options available.
- If you want to adjust the original query, click the tile under Data service.
- When you’re finished editing the data feed, click Save data feed and proceed to Configuring your metric.
Note: After you’re finished creating a metric with this data feed, you can return to it and use it to make more data feed metrics. In the left navigation sidebar, click Data Feeds. Select the desired data feed from the list and click +Add metric.
Configuring your metric
When you configure a data feed metric, you select the measure and dimensions from the data feed to include in the metric and choose settings that determine how the data will be visualized. Go here for detailed instructions on configuring your metric.
Next steps – Interacting with your data
Now that you're connected and have some metrics, it's time to start learning from your data and tracking your progress.
Here are a few suggestions for interacting with your data:
- View your data from multiple perspectives in the metric overview page.
- Organize your account by certifying metrics and applying asset tags to metrics, dashboards, and data feeds.
- Investigate and analyze your data in Explorer.
- Get contextual answers to your questions with the PowerMetrics AI Assistant.
- Gather your metrics onto dashboards and share them with your colleagues.
- Add goals to your metrics to help track their progress.