See what's new and get tips to help you succeed with PowerMetrics!
What's new
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When "nothing" matters. Our new option to treat blank values as zeros (or not) gives you more control over how your metrics summarize and display data. Check it out in the settings tab when building or editing a metric.
- Split columns. Splitting a column of comma separated values into multiple columns makes it easier to work with separated values that align with a set of dimensions, for example, when creating GA4 data feeds. Learn more about this new data feed feature.
In other news
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Feature Fridays. Learn how to pre-filter your data so you can include or exclude specific values from your data feed or warehouse table before saving your metric. Then, explore how to control which dimensions are available to your users — you can decide whether a dimension can be used for filtering, segmentation, or both. Watch now.
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2026 Analytics & AI Predictions. In 2026, SMB success with AI will hinge on meaning, not more tools. Expect the metric layer to become standard, dashboards to be insightful, hybrid data access to win, and explainability to be non-negotiable. Here is what business leaders should expect—and prepare for. Read more.
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Klipfolio Named AI Analytics Innovative Vendor in 2025 by ISG. ISG Research recognizes Klipfolio as an Innovative Vendor in the 2025 ISG Buyers Guide for AI Analytics: Emerging Providers. PowerMetrics, Klipfolio’s AI analytics platform for SMBs, reflects the guide’s emphasis on accessible, metric‑centric, and AI‑ready analytics. Read more.
- Want to level-up your team’s skills? Our Professional Services options help your team master third-party APIs, data feeds, sources, metrics, and visualizations with a training plan tailored to your business goals.