The biggest shift in analytics in 20 years (and how to win)!
What's new
- Our redesigned connection workflow gets you to your data faster with zero friction. Now, when you connect a popular service, you get a clean, side-by-side choice: instantly deploy pre-built metrics or jump straight into custom building. We’ve cut out the multi-step clicking so you can start visualizing your performance in seconds.
In other news
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Feature Fridays. Stop letting siloed data create blind spots in your business reporting. This week’s video highlights a quiet superpower in the Data Feed Editor: the Merge (Join) tool. Easily combine spreadsheets, exports, or API responses into a single, unified dataset—like matching campaigns with costs—to build the rich, manual-free data sources your metrics deserve. Watch now or learn more in the Help Centre (plus video).
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Discover how building-block thinking turns simple metrics into a powerful system. In Part 3 of our Concepts series, we explore "composability"—the technical term for snapping reliable data pieces together like Lego bricks. When your base dimensions are clean, building calculated metrics becomes automatic, compounding your efforts for the future. Read the full article here.
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The analytics industry is facing its biggest shift in twenty years. This quick read explores why the era of complex, manual dashboard-building is giving way to deeper business understanding. Learn how growing businesses can leverage clean metric foundations to ensure their AI tools deliver trusted, highly accurate decisions. Read our industry insights here.
Want to level-up your team’s skills? Our Professional Services options help your team master third-party APIs, data feeds, sources, metrics, and visualizations with a training plan tailored to your business goals.